Reffine Content Management System

Automotive CMS built for OEMs – scalable, customizable, and integrated

Designed specifically for automotive brands, this CMS enables seamless content management, real-time stock integrations, and full-scale localization. Built for flexibility, developed for performance.

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Trusted by OEM, NSC, Importers & Retailers from over 90 countries
Inchcape and Reffine cooperation
Winner Automotive and Reffine cooperation
Land Rover and Reffine cooperation
Wallis Automotive Europe and Reffine cooperation
Borusan Oto and Reffine cooperation
NIC. Christiansen Gruppen and Reffine cooperation
Reffine DXP

CMS dedicated for your automotive industry’s needs

  • Product Information Management (PIM) – Manage vehicle specifications, trim levels, and model data dynamically.
  • Finance & Range Calculators – Showcase financial offers & EV range estimations with customizable tools.
  • Stock Locator integration – Display real-time vehicle availability across markets.
DXP Reffine map

Build and manage localized websites at scale while maintaining brand consistency.

Reffine dxp platform values
REFFINE DXP

The fastest way to launch your digital experience

Shorten the path from idea to market execution by using tools that allow to build & publish brand-compliant pages in hours, not weeks.
Empower Local Marketing Teams and Agencies
Reffine Editor

Empower Local Marketing Teams and Agencies

Build and customize every part of your website intuitively from predefined blocks approved by the brand. Zero coding required.
Centralize Your Digital Assets
Reffine Media Library

Centralize Your Digital Assets

Manage, store, and deliver images that are always up to date, brand-compliant, and perfectly fit the website.
Capture Your Leads
Reffine Form Builder

Capture Your Leads

Easily build user and GDPR friendly forms to generate even more leads. Turn on double opt-in notifications and manage entries with one click.
We Manage The Infrastructure So You Don’t Have To
Infrastructure as a Service

We Manage The Infrastructure So You Don’t Have To

We deliver enterprise-level IaaS so you can focus on your customers. Scale your brand presence and we will manage the load.
stock locator integrations

Take advantage of extensive API-driven integrations

Reffine products integrate with 30+ platforms, ensuring a smooth digital ecosystem for content, leads, payments, and analytics.

  • Connect seamlessly with Salesforce, EnquiryMAX, and other local CRM solutions for superior lead management.
  • Process financial transactions with payment gateways like Stripe, PayPal, and local banking connections to accommodate all major payment methods.
  • Adapt to unique market needs with specific tools like Mulesoft and EUROTAX.
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REFFINE DXP

Digital Experience Redefined

Cost efficient

Cost efficient

Solution optimised to deliver you maximum efficiency at scale by cutting total cost of ownership.
No-code editing

No-code editing

Create local websites using visual editor and blocks defined by a global team.
Refined processes

Refined processes

Local changes are implemented independently based on global brand framework.
Brand compliant by default

Brand compliant by default

Reusable blocks concept ensures that websites are always fully brand compliant.
Fully distributed instances

Fully distributed instances

Multiple independent local instances based on one framework.
Modern technologies

Modern technologies

Platform based on modern and popular open-source solutions.
Flexible hosting

Flexible hosting

Websites and content are hosted on Reffine Cloud™ or your dedicated infrastructure.
Easy opt-in

Easy opt-in

Lightning-fast onboarding and dedicated support resources.
Customer Story

Reduced Maintenance and Implementation Costs

Learn how Jaguar and Land Rover scale the delivery of consistent digital experience in 90 countries using our platform.
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case study

Range Rover Sport launched across 88 country websites

Reffine carried out a global launch of the new Range Rover Sport model across the 88 country websites covered by the Reffine Light DXP solution.
Learn more how to smoothly execute global car launch online within minutes.
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Reffine tech stack
REFFINE TECH STACK

Technology you can trust

We won MarTech Breakthrough Award 2023 for "Best Content Management Platform" to build and manage multiple websites at scale.
Don’t bother about global servers, CDNs, security – we already covered that. Corporate baselines, integrations, GDPR or analytics requirements will not be an obstacle to your growth.

Driven by your success

Talk to our website experts today to help find the right solution for unleashing your websites' potential.
Efficiency icon

Efficiency

Deliver consistent digital experience at scale with reduced implementation time and costs.
Flexibility icon

Flexibility

Scale your global ideas with our solutions and technical support. API-first approach.
Autonomy icon

Autonomy

Secure your data. Our API is trained on client data without sharing it externally, available for multiple tools.
“The implementation time dropped by 45%. We had all the websites perfectly prepared and built according to our brand book."
Matthew Sleath JLR Digital Marketing Manager Overseas Operations