Content Hub

Stay ahead in the automotive digital landscape with insights on web development,
content management, stock integration, AI-driven solutions, and more.

Reffine Xmas Game

How did we train AI to learn to beat our Xmas Game? Can you beat it?

We trained AI to learn to play the game in two weeks. At first, it struggled with countless mistakes and couldn’t even finish. But after persistent training, it finally succeeded, setting an impressive time of 1:22.9!

Learn more about the process - watch a video!

And, of course, play the game.

Learn more

Case Study

How JLR tripled organic traffic and increased conversions and engagement in Poland

In partnership with Inchcape and top agencies, Reffine helped JLR achieve award-worthy SEO success: tripling organic traffic, boosting leads to more than 600 SEO-driven ones monthly, and increasing engagement.

Article

Centralized Stock Management: the heart of automotive efficiency in the agency model

For the automotive industry, the agency model has transformed the way stock management and sales processes function.

As the agency model grows more commonplace, centralized stock management becomes more critical.

stock locator

API-first integrations for streamlined inventory management

These API-driven integrations designed to optimize car sales processes, streamline lead management, and enable secure transactions across diverse markets.

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Mastering the rollout: a strategic guide to seamless project launches

Launching a project successfully involves more than just planning—it’s about executing each phase with precision.

Learn about the key stages of a successful project launch; best practices for team collaboration and clear communication; how to anticipate and avoid common pitfalls.

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Google Vehicle Ads: potential impact and key considerations for OEMs and dealers

Car dealerships have long utilized Google to reach potential customers, and now, the latest addition to their toolkit is Google Vehicle Ads.

Currently available in the US, Canada, UK, Denmark, France, Germany, and Australia, this feature is expected to arrive in India soon.

Learn about its benefits, limitations, and potential impact on the industry.

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MLOps and model building pipelines: navigating the new frontier of AI

Learn how MLOps automates and enhances machine learning workflows, ensuring scalability, collaboration, and continuous improvement.

With real-world examples from Amazon and Airbnb, see how integrating DevOps principles with ML can revolutionize AI projects.

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One Company, 100 Different Markets: The Strengths of Smart Customization in Automotive Digital Solutions

In the global automotive industry, one size does not fit all.

Each market has unique requirements, preferences, and regulations that must be addressed to deliver an optimal customer experience. This necessitates smart customization in automotive digital solutions to enable companies to cater to diverse market needs effectively.

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In the Driver’s Seat of Customer Experience: Mystery Shopper Workshop

Our team visited 32 websites and showrooms of different automotive brands, gaining invaluable insights. This hands-on approach revealed key areas for improvement and reinforced our commitment to innovation and empathy.

Discover how this experience is transforming our approach to digital car sales and why it’s crucial for the future.

Article

Defining the Web Landscape: A Focus on Arab Countries and Sub-Saharan Africa

Marketing competitor analysis, targeted towards website performance for global companies, provides a magnifying glass to reveal hidden details about our competition's strategies.

We take you on a deep dive into what exactly this entails, why it should matter to you, and how to execute it effectively.

August 15th, 2023

Article

How An Automotive eCommerce Platform Can Benefit Your Business

As business across all industries has become more digital, sales journeys of all types have changed dramatically, as have customer expectations. Today, clients look to buy from companies that not only offer digital purchasing channels, but can provide a personalized experience. So, if your automotive business wants to succeed and expand its ability to attract new customers, you really need to add an eCommerce platform.

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40 Efficient Automotive Lead Generation tactics to fuel your sales

Check out these 40 powerful lead generation strategies and become an automotive lead generation machine. Generate high-quality leads and close more sales.